TKG CASE STUDY: WHOLE FOODS
Working both collaboratively and independently with Whole Foods Market, we developed a multifaceted influencer marketing campaign supported by organic social media strategy powered by hyper local content. This led to a virality throughout Kansas City, creating anticipation, excitement and awareness of the city’s first Whole Foods Market.
As a way to intimately connect with Kansas City’s influencer community, TKG advised Whole Foods Market on physical kits to be delivered to influencers’ doorsteps. We wanted this first touchpoint between Whole Foods Market and influencers to be candid. See more (link to stand alone page)
TKG developed a fresh, Kansas city-centric Whole Foods Market brand identity and created content to match Whole Foods Market’s new hyper-localized positioning. See more (link to stand alone page)
From the onset of this project, we believed influencers would be the powerhouse Whole Foods Market needed to inform the Kansas City community of its opening.To further our reach and create more sincere connections with the community, we coordinated activations with 11 key influencers. See more (link to stand alone page)
ORGANIC SOCIAL MEDIA STRATEGY
TKG took the reigns of Whole Foods Market’s social media accounts, solely Instagram, to connect with the Kansas City market prior to and during the opening. See more (link to stand alone page)
IINFLUENCER PREVIEW NIGHT
The pinnacle of our marketing efforts was the pre-grand opening preview event — guests were able to explore the store prior to the grand opening, feast on local artisanal offerings that would be featured and discover the unique, custom-designed Whole Foods Market Kansas City. See more (link to stand alone page)
Context & Challenge
Whole Foods Market is a leading supermarket chain that specializes in selling organic foods products without artificial additives for growing foods, colors, flavors, sweeteners and hydrogenated fats.
As a world leader in natural and organic goods, constantly expanding its global footprint -- Whole Foods Market landed in Kansas City. In an unfamiliar territory with an unfamiliar market, Whole Foods Market needed to introduce itself in a genuine and highly captivating way.