KS Beef
 
 
A multifaceted influencer marketing campaign supported by organic social media strategy powered by hyper local content.

Working both collaboratively and independently with Whole Foods Market, we developed a multifaceted influencer marketing campaign supported by organic social media strategy powered by hyper local content. This led to a virality throughout Kansas City, creating anticipation, excitement and awareness of the city’s first Whole Foods Market.

 
 
 
Context & Challenge

As a world leader in natural and organic goods, constantly expanding its global footprint -- Whole Foods Market landed in Kansas City. In an unfamiliar territory with an unfamiliar market, Whole Foods Market needed to introduce itself in a genuine and highly captivating way.

 
 
 
 
Strategy

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Solution

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

 
 
 
 
Results

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.